This next example by Iron Springs Design and is significantly more detailed than the first. And with CEO and founder Jeff Bezos being the face of the company, an extra level or relatability and personality is added to the Amazon brand.Lego has formed a brand personality that caters to young and old.

… We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. Choosing a representative or mascot is no small task. Vibrant personality is the key to leaving your competition in the dust — Is your brand TRULY memorable? They dabble in extreme sports, concerts and music, causing a larger excitement around the urban brand.Amazon has steadily become one of the world’s most trusted brand by offering a personal relationship with all of its products. It also gives you a fair idea of how approachable and relatable she is because the tone is casual.In a more descriptive explanation, Ann says that she inspires other marketers to, “create marketing magic.” This gives you the idea that she helps other marketers do something that they once thought was impossible.Joe sets himself apart with that simple yet powerful term. This is a common term in ecommerce that is used to refer to the collection of a business’ personality attitudes, strengths, values, and traits. It has to be strong, descriptive, short, and catchy all at the same time. You are trying to establish an external depiction of “you.” This means that you need to act consistently with that depiction. Your personal brand statement could be something like this:Or perhaps you’re a marketer who works with small businesses. The secret of successful personal branding is an underlying consistency. He has achieved success for SMEs, national and international organizations, while being ranked as the world’s #1 digital influencer by Webinale, #2 most influential digital marketer by Onalytica and world’s #3 content marketing influencer by ScribbleLive. Quite simply, they have captured a creative and positive persona for people of all ages.Being one of the most prestigious jewellery brands around doesn’t come easy, but it’s something that Tiffany & Co. have managed to establish over the years. And for this exact reason, Apple has nailed its brand personality.Apple relates to the cool, innovative and creative technology lovers that like the simple and superb interface. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Great read! With a sophisticated, elegant, charming and timeless persona, the jewellery company has made women all over the world long for one of the little blue boxesThe birth of Betty Crocker came in 1921 when Washburn-Crosby Company’s marketing manager Samuel Gale began responding to cooking enquiries as Betty Crocker (he didn’t feel that women would respond well to advice from a man). This says a lot about him, his expertise, and his credibility.“Translating the geek speak & simplifying the complex!”Brian Fanzo is the founder of the social strategy consulting agency, Like Pam Moore, his choice of words gives you an idea that Brian is someone who has a lot of individuality. Yes, a cordial or intimate relationship with the existing clients is an important thing in this. Sam loves a high-octane action movie and his all time favorite supercar is the Lamborghini Aventador! Their sincerity and customer-focused approach is what has built the Amazon empire.Instead of focusing on what their competition is doing, they have pushed boundaries with innovative ideas and honesty. The persona includes six tabs of information. Promote your brand’s identity. A dream for all With a powerful, sexy, bold, daring and empowering personality, Victoria’s Secret has managed to dominate the younger market. Hopefully these examples will give you some idea of how you can create your own personal brand statement. Young children love Lego for their fun and approachable, while adults that are true fanatics purchase collectible Lego items. We bring you the top 5 personal branding examples with key takeaways that you can use to build your brand from the ground up. So let’s take a look at eight of the best examples of compelling personal brand statements that you can learn from:This personal brand statement is short and to the point. Typically, brands fall into one of these 12 categories at their core…Yours may fit the Creator / Jester types for starters!