Pro snowboarder Kevin Jones and Gilreath are the founders, and Lonnie Kauk is the first brand ambassador to join on.

Join Facebook to connect with Kevin Jones and others you may know. “The media? SNOWBOARDER logo. Hundreds of thousands of dollars was a great paycheck, but nobody knew what they were doing or how to regulate the flow of things.”He maintains that ‘Contest Kevin’ was just one aspect of ‘Snowboarder Kevin,’ whose main goal was riding everything and putting together video parts that showcased his whole repertoire. Announcers misnamed tricks, judges awarded inferior riding and the media coined increasingly ridiculous nicknames — think floating red vegetable used to make ketchup.Kevin acknowledges that he was a key ingredient in the growth of this scene, but his smug demeanor during interviews says what his funny, often nonsensical words don’t — that he was just pillaging this opportunity because he could. By his mid 20s, his riding was as impressive as it was progressive. Posted on September 11, 2014 September 17, 2014 by Petach Jones Posted in print Tagged alaska, kevin jones, photographer jeff curley, snowboarder, snowboarding Leave a … As snowboarders, we’re adventurers and thrill seekers by nature. The man never stops. “After a while I realized that I could still snowboard, and as that confidence began to build, I decided that I at least wanted to try to get back to that level.”For now Kevin seems content to just let snowboarding happen, instead of forcing it. Transworld Snowboarding - Stand And Deliver.mpg - Duration: 20:20. From parks to powder to rails, Kevin ruled it all with authority. From parks to powder to rails, Kevin ruled it all with authority. Life is more forgiving. I used to drink at the things that needed attention instead of addressing them head on.

I went home and called it quits. It was an obsessive competition with myself.”At the time, Kevin could not have foreseen the pressures his passion would ultimately impose on him, especially at a time when he was living the high life. He was pioneering in the freestyle arena, exaggerating, embellishing and inventing tricks and trick combinations that were previously unheard of.

Loading... Unsubscribe from HenkeLocalHero? “For the most part, my snowboarding experience over the past two years has been with my own money.

I was unhappy and the reason why became inescapable.”During Kevin’s time away from professional snowboarding, he was unconsciously building up anger towards it. KEVIN JONES ANCHORAGE ALASKA SNOWBOARDER MAGAZINE GEAR GUIDE . All rights reserved. He's up first, home last and is multitasking on at least four major projects at the same time but always gets it … Kevin Jones 2001 Snowboarding HenkeLocalHero. At the turn of the century, Kevin was the most popular snowboarder alive, both within the industry and in the mainstream. Subscribe Subscribed Unsubscribe 432. 2020 Storm Mountain Media This is much more than one man’s opinion. It’s so much more rewarding in the end and it will in turn open so many more doors. It hasn’t always worked out perfectly, but I see things through different eyes now. When I can piss all my sponsors off and they still take me back… there is something to be said there.”Though Kevin doesn’t see anything wrong with actual snowboarding these days, it’s not to say he understands it all either. “Those golden years I should have done what I wanted. It was about snowboarding what was in front of you… and that was enough.”Curley Beyond how everything plays out in the media or in the mainstream, Kevin understands that this is about him and what he loves – something that can never be taken away. Who’s making the call on what snowboarding is?” he wonders. It was easy when I looked in the bank account and all I saw were a bunch of zeros behind a number to keep the party going.” Yet after more than a few years of living in hotels, traveling the world, becoming a celebrity and maintaining a level of dominance on his snowboard that was borderline bizarre, Kevin began to crack.“I was on top of a line in Alaska with Dave Downing and I looked around and told him that I was done, I was over it. It’s this thing I am going to do the rest of my life.

For a long time, Kevin lived a fantasy life.Yet, there’s a side to him that is all too real; a side that ultimately took Kevin away from snowboarding and made him doubt all that he knew. “I just did those contests to keep the sponsors happy. This week, we’re teaming up with Swedish glovemaker, Hestra, to give away a pair of its latest creation: snowboard-specific... The taste of that life turned sour. Fresh fruit for rotting vegetables – it’s the business model of snowboard marketing.“But as us snowboarders get older, we are seeing that model doesn’t fly,” Kevin remarks. I probably think Jamie Lynn is a girl. “For me the mountains have always been what snowboarding is about. Photo: @kp_inthewild / @aspensnowmass Hopefully you haven’t put your gear away already… Aspen Mountain is opening this weekend for... As a community how can we say something that resonates with people? Header image via Burton on Facebook.