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For every restaurant that successfully launched new branches and franchises, many more failed. Its county seat is Swan Quarter. Derrick needed to creatively expand Hyde & Co. without chalking up cost after cost.

So, he asked himself, “how can I expand my business, get more sales and not incur a huge upfront investment?” Since the beginning of 2017, he experimented with setting up more pop-up stores outside and within festivals. Follow them to see all their posts.

He then informed the entire Malay-Muslim community by inviting Halal bloggers to talk about it to their audience. But, having unique food isn’t enough. The county was created in 1705 as Wickham Precinct. Physical expansion no longer guarantees future success. And how did they thrive in the face of such intense competition? First published in 1886, it is a classic novel about a London lawyer who investigates strange occurrences between his friend, Dr Henry Jekyll and the evil Edward Hyde.Its popularity has also led to the phrase “Jekyll and Hyde”, which describes a person who is different in moral character from one situation to another.

But it’s 2017. Curious by their success, I reached out to Derrick Chew, the owner of Hyde & Co. to find out more.Derrick is not a chef. A blue ocean can become a red ocean when competitors start being savvy to your strategy and begin to copy. Since 2017, Derrick has moved into an entire new market, one that taps into his skillset AND his experience.Derrick wouldn’t be one of those consultants that read a couple of books and started shooting complicated industry terminology to confuse F&B owners.
Despite being one of the first few cafes to become halal-certified, Derrick knew it couldn’t last long. 10-12 June | F1 Pit Building To give a little bit of context, Hyde & Co. is located in Singapore, a country with 4 major races (Chinese, Malay, Indian, Eurasian). Not only that, Derrick’s head chef is Malay.He changed up his menu, made it halal and obtained his halal certification.

. It is also a perfect synthesis of many “contrasting” elements. A strategy that worked now will not last forever. Derrick saw the opportunity. Rental costs are sky-high.

Hyde & Co. is a collection of services through photography documenting a season, a place, a moment in time that you'll never get back, but will always remember. Once again, Derrick had reinvented Hyde & Co. and captured an entirely new audience. The worst thing that could happen is that physical expansion occurs, chalking up more costs but business suffers. Derrick couldn’t take the risk of being one of those that did. The Chinese are the majority, making up 76.2% of the total population.Most Malays in Singapore are Muslims, which means they avoid eating food that has been “contaminated” by pork (either during preparation or in the food itself). Marrying both Western (the cafe is English-inspired) and Eastern ideas (head chef Nazz is Malay but Italian-trained), Hyde & Co has become popular for creating fusion dishes that they call their own. The food they consume must beRestaurants who wish to serve the Malay-Muslim community must be Since these cafes are usually not halal-certified, many Malays find themselves lacking in terms of food options, creating an underserved market. It was renamed Hyde Precinct in 1712 and gained county status in 1739. Hordes of cafes have sprouted in the area over the years, creating a competitive space where cafes fight for foot traffic, dangling novel food concepts and capitalize on the latest food trend. On the other hand, with the expansion, there is no guarantee that your revenue will double as well.

He had studied film before his university years, then subsequently majored in Then, he began his career as a freelancer for different film and theatre productions, eventually culminating in a 3-year marketing and PR stint in Intrigued by the entrepreneurial journey, he decided to branch out on his own, eventually starting Hyde & Co. after a failed partnership.… Until Derrick started to notice a dip in his sales.

The idea is that in the bigger scheme of things, Hyde and Co. is something that encompasses all sorts of lifestyle, creative and multi-disciplinary businesses. Hyde & Co. had once again moved into a new blue ocean. Derrick knew the key to F&B success was in the unique selling proposition of the cafe. Our Festival Team are ready to receive you guys this weekend at the #sgcoffeefest from 11am-9pm! HYDE AND CO LEISURE LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity
For example, at , there was a total attendance of 15,000 people. HYDE AND CO LEISURE LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

In a period where everyone furiously copied each other and served the same menu, Derrick did the opposite. He moved into a blue ocean, served an entirely new market and perked up his sales. In fact, before starting Hyde & Co., Derrick had close to zero experience in the restaurant industry.