Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Remember that postcards are small and scannable, so it’s best to stick to just one big idea. As a business owner, one of the biggest challenges you face is connecting with your community, whether that’s friends and neighbors in a mid-sized metro or a certain segment of consumers spread all across the country. Your campaign will display as Processing as we prepare to send your order to the printer. Every postcard you make will not only give you hands-on practice but will also provide valuable insight into your target audience.Originally from Houston, TX, Andrea Schlottman has been professionally writing and editing since 2010. Use To create a one-time send postcard, follow these steps.This will take you to the postcard builder, where you’ll choose your budget and audience, add your content, and send.You can send your postcard campaign to your contacts or new people who are similar to your contacts. After reading or even scanning your postcard, the recipient should know exactly what you want them to do—and how to do it!Moreover, in order to track the effectiveness of your postcard campaign, you should make your call-to-action as measurable as possible. The sooner you start brainstorming your postcard content and pulling ideas for your postcard design, the sooner you’ll be able to reach your community with the message you need to convey.And as one final note, we’d like to encourage you to go ahead and begin—even if you’re still feeling a little intimidated by it all. When World War I ended at the end of 1918, the rate was lowered to its prewar level of one cent.

But your postcard marketing campaign doesn’t end there. I have used the mail merge functionality to place the names and addresses of the 700 people in my contact list on the postcards. If Think about the purpose of your postcard campaign to help determine whether you’d like a To grab your customers’ attention within just a few seconds, choose a pleasing color scheme that complements your postcard’s primary message. Learn how to automate your postcards with a recurring campaign. The address side may contain a message area. Now that you’ve designed your postcard, you’ll want to preview it to make sure everything looks good and prints as expected.When your campaign goes to the printer, they’ll trim the sides so that the design extends to the edges. There are thousands of postcard designs already out there that you can use for inspiration.Start the design process with a quick google search; try keywords like “postcard design templates” or “direct mail postcards” or perhaps something more specific to your industry, whether that’s real estate, hospitality, or restaurants. Content will appear on the preview as you add it.To add content to your postcard, follow these steps.Nice job! Security and nonprofit discounts do not apply to postcards at this time. Andrea is passionate about helping businesses attract, engage, and convert more customers. *The post card rate was increased from 1 cent to 2 cents as a wartime measure. Target any of your contacts around the world, or introduce yourself to a new audience.In this article, you’ll learn how to create a one-time send postcard campaign, and how to use our postcard audience tools to reach more people.Here are some things to know before you begin this process.The one-time send postcard is designed to be the most flexible postcard campaign in Mailchimp. You can also use a fundraising postcard as a preliminary prompt for end-of-year giving and to lay the groundwork for a higher success rate. Learn how to verify that a contact’s mailing address is formatted correctly in your Mailchimp audience, and what steps to take if it’s not. It may take up to 10 business days for the postcard to arrive. Give them just three seconds per side, and then ask them to tell you what the main point is. We’ll guide you through the entire postcard creation process, from initial brainstorming to design and execution, with detailed recommendations on:Before we get too deep into the nitty-gritty of designing an effective postcard, though, let’s first take a look at why you might want to consider this age-old marketing methodAs Google AdWords, email marketing, and social media gain more and more prominence, you may be wondering whether postcards are even worth the effort. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. Once your postcards have been mailed, you’ll be excited to see what kind of response you get. As you research, take screenshots of the most eye-catching postcard designs, along with quick notes on what you like about them—and what you don’t.A standard postcard is 6 inches wide and 4.25 inches tall, but you don’t necessarily have to stick to these dimensions. How it works . ), it’s ultimately the content that drives everything else.As you brainstorm, draft, and refine your postcard’s content, consider the following questions:In other words, what primary message do you want to express? They’re cheap and colorful souvenirs that have a lot of visual power. The last thing you want is for your postcard to make potential clients think you’re cheap!Fortunately, postcards are a relatively low-cost form of direct mail, and even more premium papers are fairly affordable. The one-time send postcard is designed to be the most flexible postcard campaign in Mailchimp.