ISBN 1-86254-531-6. This involved compromise with GM, as Holden's managing director, During the 1950s, Holden dominated the Australian car market. The campaign publicised, "for the first time ever, all Australians can enjoy the financial benefit of Holden Employee Pricing". In return, Holden planned to inject over $1 billion into car manufacturing in Australia. 1948: Australia’s first locally made car, the Holden 48-215, launched Prime Minister Ben Chifley at the launch of the first Holden car at the Fisherman’s Bend factory in Melbourne The launch of Australia’s first locally made mass-production car was a milestone in Australian manufacturing. After much deliberation, they decided on the 'Holden', in honour of Sir Edward Holden, the company's first chairman. She's a Beauty! Ultimately, 68 Holdens were distributed to the capital cities before unveiling day.On Sunday, 21 November, an Open Day was held to exhibit the entire factory (including the high-security design rooms) and the car itself.

Magazine "Restored Cars Australia" Number 106 Sept-Oct 1994, Page 14, article "THE 48-215 HOLDEN PART ONE"Magazine "Restored Cars Australia" Number 107 Nov-Dec 1994, Page 16, article "THE 48-215 HOLDEN PART TWO"Terry Bebbington & Michel A. Malk, 45 years of Holden, 1994, page 14 This involved compromise with GM, as Holden's managing director, During the 1950s, Holden dominated the Australian car market. In return, Holden planned to inject over $1 billion into car manufacturing in Australia. For other uses, see Prime Minister Opens General Motors-Holden's Fishermen's Bend Plant The closest successor to the Torana was the The 1980s were challenging for Holden and the Australian automotive industry. The plants had belonged to General Motors from 1926 until 1990 in an earlier and quite separate operation from GM's Holden investment in Australia. Those series of events are cited as the reason the HDT Monaros went on to win Bathurst later that year.“This car is a significant piece of Australian motorsport history, not only shaping the success of Holden as a company, but also setting the stage for the domination by Holden and Peter Brock for the following two decades,” said Lee Hames, Chief Operating Officer of Lloyd's Auctions.The Monaro is fitted with a 5.7-litre (350ci) V8 and indicates 24,875 miles (40,032km) on the odometer. Holden has been involved with factory backed teams in Australian touring car racing since 1968. More About Holden Commodore on Wikipedia In 1887 James’s son Henry James Holden took over the business after his father’s death, setting Holden on the path to becoming one of Australi… Loffler, Don (2006) [1998].

ISBN 978-1-86254-583-0. Read Holden First Car car reviews and compare Holden First Car prices and features at carsales.com.au. Front cover of the sales brochure for the Holden 48-215. From 1994 to 2017, all Australian-built Holden vehicles were manufactured in Elizabeth, South Australia, and engines were produced at the Although Holden's involvement in exports has fluctuated since the 1950s, the declining sales of large cars in Australia led the company to look to international markets to increase profitability. In Australia, Holden's market share dropped from 27.5 percent in 2000 to 15.2 percent in 2006.This overall downturn affected Holden's profits; the company recorded a combined gain of A$842.9 million from 2002 to 2004, and a combined loss of A$290 million from 2005 to 2006.Holden caused controversy in 2005 with their Holden Employee Pricing television advertisement, which ran from October to December 2005. Holden & Co became Holden & Frost Ltd. Edward Holden, James' grandson, joined the firm in 1905 with an interest in automobiles. Other names considered were GeM, Austral, Melba, Woomerah, Boomerang, and Emu. In 1852, James Alexander Holden emigrated to South Australia from Walsall, England, and in 1856 established J.A. The race was now on to ensure Holden dealers in all states had cars on their showroom floors before unveiling day. Holden & Co., a saddlery business in Adelaide. 1953: The first update of the Holden was the FJ. More than 20 years after Holden began production of the 48-215, the first Holden-badged vehicle from General Motors Australia, the division built its first concept car, the 1969 Hurricane. Extensive history accompanies the vehicle.In 2018 the 1982 Holden VH Commodore HDT racing car driven by Peter Brock sold at auction for $2.1 million, the highest price paid for an Australian car at auction. After the 1978 introduction of the Commodore, the Torana became the "in-between" car, surrounded by the smaller and more economical Gemini and the larger, more sophisticated Commodore. A similar HDT Monaro, driven by Peter Brock at Bathurst, sold in 2019 for $455,000.The 1969 Holden HT Monaro goes to auction on 27 June 2020, and a link can be