This is one of the reasons we use video cards sparingly, as they’re not the most sustainable form of marketing collateral.It’s no secret that these days, the majority of B2B marketing campaigns are planned and executed across digital channels. Accounting direct mail example by Sage. A great outbound campaign pushes prospects to spread the word among their peers and on But, be careful not to stray too far into gimmicky territory. Take note of how compelling the offer is (Free also works well for B2B).This next example by Intel was run as part of a cross channel campaign to business customers using enveloped postcards. Try to make it as easy as you can for your customer to take action.Slack knows how effective sending real world post can be for making an impression, which is why they send these “customer love” boxes to retain customers. We’ve generated over  £300k in revenue as a result of this campaign, adding some big company logos to our client list. The worst thing you can do is send something to the wrong person or a wrong address and end up irritating a prospect or a total stranger.Whether you send an email campaign or direct mail, make sure your  Of course, you want to surprise and delight your prospects with your creative outbound campaigns. Bold text . Ne faites plus de démarchage “dans le dur” sans utiliser ces 2 exemples de mail de prospection b2b à l'efficacité prouvée ! In this post, we’ll explore why it’s so popular and how to take advantage of direct mail … Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming. What direct mail marketing campaign ideas will be the most effective?

Below, we’ve laid out some of the best examples of effective direct marketing.

Instead, try to figure out why it didn’t go as planned and what you can do differently the next time.

These 11 direct mail examples will inspire you to launch your own effective direct mail campaign. The examples below show how Google use direct mail to acquire new business on its platform. The toolkits led to us booking five meetings, ultimately winning two new customers.

Keep reading!So, we thought we’d share a few of our most memorable outreach campaigns — some that worked, and some that didn’t — and explain what valuable lessons we learned from each one.

The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? Sign up below for notifications of new posts on our blog.bakergoodchild, 6 - 7 Windsor Industrial Estate, Rupert Street, Birmingham, B7 4PRThis field is for validation purposes and should be left unchanged. Take not of how they used brand consistency across the postcard and envelope. Google has many B2B products (Such as ads). If possible, try to collect feedback from some of the prospects you reached out to. A great return!As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. In fact, their O2, the popular telecommunications company, noticed that their average revenue per user was declining. Here are some other examples of how you can send direct mail based around a specific date:Sage have also run effective B2B direct mail campaigns which are fun. We’ve learned valuable lessons from each campaign, from the major successes to the disappointments. IBM’s folded origami direct mail demonstrates that there is no limit to what you can send in the post.Ask yourself, what shapes could do with direct mail? As a result of this example of direct mail marketing, 76% of the customers came to Jeep to test drive the new Cherokee. Your central marketing message should be the first thing a recipient sees when they receive your direct mail piece. They used a simple message which is effective for raising awareness and invoking curiosity.Okta ran this direct mail campaign “find your keys” which was one of the performing campaigns they’d ever run of any category.Why limit yourself to flat shapes? Shakespeare’s classic drama, Macbeth, was brought into the modern world by The Theatre Academy’s excellent direct mail marketing campaign. In other words, this campaign was a great investment.This last example was by far our most expensive campaign — but also our most lucrative. This will trigger an emotional response for their accounting software which is memorable and google for their brand. As important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too.

Use postcards to create an impact.If your business runs events, sending direct mail follow ups can be a nice way to leave a positive impression and show potential customers that you care, such as this postcard from Intercom.For more examples of creative direct mail campaigns, take a look at Please share this article if you found it useful One of the easiest ways to win new business is to target your competitor’s customers. 1. 5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a … The last thing you want is for prospects to perceive your brand as silly, contrived, or worse, unprofessional. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. Their messaging is clear and simple, with a clear call to action.Further to the above, this Sage B2B mailshot is timed to be relevant to the tax year. B2B direct mail ideas. 5 Unique B2B Direct Mail Campaigns from Topline Film. They can often provide insights you never considered when planning your campaigns. We’ve got you covered with 21 business boosting B2B email marketing examples from the pros in the field.. B2B … One of the B2B email marketing examples you’re probably familiar with is the announcement email. Pour accrocher votre lecteur, l’objet de l’email doit être clair et direct. Corporate direct mail campaigns should be far more targeted and customized. Let’s take a look at some incredibly effective direct mail examples used for B2B marketing.First, we’ll start with Google’s direct mail campaigns. These cards were novel and memorable; it’s not every day people receive a video in the mail. That means follow-up is critical.

Sending out paper bags emblazoned with a huge M – in the style of McDonald’s famous arches – the …